Where it begins.
The portfolio's digital section presents an illustrated Mondelez composition built around the word “JOY”.
HYBRID THEORY / TEAM ARCHIVE
Mondelez / Joy.
A lively illustrated scene that makes delight the campaign's visual language.
Digital campaign visualWhat takes shape.
Playful objects, food imagery, and bright color work together as one expansive graphic scene. The original work is shown without claims about campaign reach.