Brand
Management
Positioning, identity, campaigns, and systems that keep a brand coherent.
↗01 / CREATIVE COMPANYTHINKING ACROSS DISCIPLINESSCROLL TO EXPLORE ↓
HYBRIDTHEORY.
We connect brand thinking, digital technology, and live experiences to make ideas felt in the real world.
CREATIVE WORK
WITH NO FIXED BORDERSEXPLORE
WITH NO FIXED BORDERSEXPLORE
02 / THE COMPANY WE KEEPIn good
SELECTED NAMES
FROM OUR TEAM ARCHIVE
In good
company.
Organizations represented in our team’s project archive and previous collaborations.
FROM OUR TEAM ARCHIVE
VIEW ALL 29 ORIGINAL MARKS
OCTHuayi BrothersChina TelecomCRCCWinshareChina ResourcesNew HopeVankeLangjiuMaryyaLuodai Old TownJiannanchunHoward JohnsonsmartLenovoCoca-ColaIKEABlue LightArchive client markStarbucksJD.comDuluxMarriottSun Hung Kai PropertiesDysonSherwin-WilliamsMondelezEmporio ArmaniChengdu IFSThese original marks come from the supplied historical team portfolio; the archive does not establish that Hybrid Theory contracted every organization directly.
03 / WHAT WE DOThree ways
Three ways
to move forward.
From a brand’s core to a screen, a room, or an entire place.
Brand
Digital
Technology
Digital strategy and experience concepts shaped around real needs.
↗Live
Experiences
Events, activations, and spatial storytelling people can enter.
↗04 / SELECTED WORKMade to
SCROLL THROUGH
THE PROJECTS ↓
Made to
move people.
Six entry points into a wider archive of 23 projects.
THE PROJECTS ↓
05 / COMPLETE INDEXEvery idea
Every idea
has a place.
Explore the full team archive, organized by practice. Each project opens to a focused case page with its source and stage clearly stated.
01 / 11 PROJECTS
Brand Management
Identity, campaigns, and expressive systems.
Xinlangjiu Spirits Campaign
A premium spirits visual centered on an embossed label and deep-blue bottle.
Maryya Seasonal Campaign
A warm, portrait-led campaign built around color, celebration, and a familiar face.
OCT Light Festival
A vivid illustrated world for a light-filled cultural celebration.
OCT Craft Stories
A human-centered campaign that puts the makers behind a tradition in focus.
Luodai Old Town
A place identity translated across physical and digital touchpoints.
Film Campaign Artwork
Cinematic artwork shaped around atmosphere, character, and scale.
Mountain Spring Packaging
A beverage pack that makes landscape and natural origin visible at first glance.
Moon Phase Identity
A quiet visual study moving between landscape, light, and lunar forms.
LECO Quarter Place Identity
A graphic language designed to sit confidently within an architectural setting.
Editorial Identity Study
A quiet collection of print and packaging applications built on proportion and material.
OCT New Year Campaign
A warm celebration visual centered on gathering and shared ritual.
02 / 05 PROJECTS
Digital Technology
Connected experiences and screen-based ideas.
SmartCloud / MYDENVAL
A proposed digital layer for living, commerce, nature, and industry in Harare New City.
Dyson Rethinkers
A sharp digital expression for a recruitment-focused brand message.
Sherwin-Williams / Let's Colour
A colorful campaign system designed to work across digital communication.
Mondelez / Joy
A lively illustrated scene that makes delight the campaign's visual language.
Armani/Casa Digital Showcase
An understated digital presentation led by material, proportion, and restraint.
03 / 07 PROJECTS
Live Experiences
Events, activations, and spaces people enter.
Chengdu IFS
A city-facing event environment that turns a message into a place.
IKEA Family Experience
An in-store experience designed for families, discovery, and play.
Coca-Cola Retail Activation
A high-visibility brand environment in Coca-Cola's unmistakable red.
Starbucks Retail Experience
A warm, spatial approach to an in-store brand moment.
JD.com Activation
A playful event concept scaled for direct audience interaction.
Dulux Pro Event
A stage and communication environment for a professional audience.
Community Sports Event
A lively outdoor program centered on movement, participation, and community.
Different disciplines.
One point of view.
Have something
in mind?
Brand, digital, or live — start with a thought, and we’ll explore what it could become.
HELLOZACK@163.COM